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Kleenex GloWell

A full-scale rebrand of Kleenex from marketing research to new products launch.

My Role

UX Designer

Timeline

3 months, Fall 2025

(Academic project at Harvard GSD)

Collabration

Team of 11: 1 Project Manager, 3 Product Designers, 2 Business Analysts, 2 Visual Designers, and 2 Pitch/Narrative Organizers

What I did

UI/UX, Market Research, 3D Modeling and Visualization